The women's game stands to benefit greatly from the NRL's new $5 billion, seven-year broadcast deal that could be finalised as soon as this week.
In the current broadcast cycle, Fox Sports and Channel Nine have televised the NRLW effectively at cost price while the league continues to grow its audience.
But with the new NRLW season beginning on Thursday night, there is a hope that the product is now more financially lucrative for head office.
Viewership numbers went up 45 per cent last NRLW season, and NSW's win over Queensland in the second State of Origin match this year pulled more viewers than that night's AFL men's game.
With more finances will come more opportunities for the NRLW, and expanding from 12 teams closer to parity with the men's league appears an option.
But the NRLW's players believe consolidating the existing product must remain the priority.
"I don't believe that we should bring in more teams any time soon," Wests Tigers co-captain Kezie Apps told AAP.
Five NRL sides - Melbourne, South Sydney, Penrith, Manly and the Dolphins - are unrepresented in the NRLW, with that number to grow as the men's league welcomes Perth and PNG in the next two seasons.
The existing clubs have begun laying the groundwork for NRLW entry to varying degrees, and Apps felt the more time they were given, the better.
"(Slower expansion) allows other clubs who are interested to build up their foundations and make sure they have the facilities, make sure they have the pathways coming through, that that's strong," she said.
A slower approach to expansion could also help ensure the competitive balance of the league.
Even at 12 teams, eventual grand finalists Brisbane and Sydney Roosters were streets ahead of their rivals in the 2025 season, when the league expanded from 10 teams for the first time.
"I definitely think bringing too many teams in is going to create that difference between the top and bottom teams," said Isabelle Kelly, skipper of last year's runners-up the Roosters.
"That's not what we want, we want to make sure the game's as close as possible."
Cronulla skipper Tiana Penitani Gray believed growth could come in the form of expanding the season rather than the number of teams.
As it stands, the NRLW features only 11 rounds and three weeks of finals, less than half the length of the men's season.
"The preference of the playing group is more rounds, rather than more teams," Penitani Gray told AAP.
"Because we're still developing depth in our squads, which is a really exciting time for the game."
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