The draft strategy sets out a plan for the growth of the local economy in Victoria’s fastest-growing municipality.
By 2030, its key incentives are to ensure one person is employed in each household, the economy grows at a rate quicker than that of the population, the number of small to medium locally owned businesses increases, and that council has a reputation of being investment-ready.
Mitchell Shire Council chief executive Mary Agostino said that while council had a clear and deliberate focus on economic development, there were challenges developers faced when choosing to invest locally.
“A critical challenge is the availability of commercial and industrial land. This is an issue across the municipality, not confined to a single town, and it is an area where council has a direct role through strategic planning and land supply,” Ms Agostino said.
“By increasing the availability of appropriately zoned land, we can make it easier for businesses to invest in Mitchell, which in turn creates a positive cycle where new investment attracts further investment.
“At the same time, we must ensure that locations like Seymour are strongly positioned and well understood as investment opportunities.”
Spruiking investment in the northern areas of the shire is all about spotlighting the country charm of the region.
Ms Agostino said Seymour had ample investment opportunity.
“Seymour offers excellent connectivity to Melbourne, with access to major road and rail networks, and we need to continue promoting those advantages,” she said.
“Seymour is a town with significant strengths, including its character and livability. Independent businesses play an important role in that, contributing to the identity and appeal of our local communities.
“Looking ahead, there is significant opportunity to further develop Seymour as a tourism destination, building on existing strengths that have not yet been fully realised.”
Guided by its 2026-30 economic development strategy, which is set to go to councillors for consideration and adoption later this year, council will work to support investment opportunities across the shire.
It does this by supporting businesses through statutory processes — such as making the permit process more streamlined — and ensuring potential developers have the information they need about the shire to ensure they make informed, successful decisions.
Ms Agostino said that while growth was the aim, it was important to maintain the heart of Mitchell.
“As our communities grow, it is equally important that we retain and strengthen the unique identity of our towns,” she said.
“Mitchell’s smaller townships offer rich history and distinct character, which are key strengths that should be preserved and promoted.
“We’re committed to working closely with our communities, businesses and partners to deliver on local priorities and ensure Mitchell Shire continues to grow in a way that is sustainable, considered and reflective of what our communities value.”
Council’s economic development strategy was presented to the public throughout April, and now community feedback will be considered to shape it further.
To view the strategy, visit engagingmitchellshire.com/economic-development-strategy-2024-2030
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