Changing the landscape one statistic at a time

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Changing the landscape: A new MMG product is set to debut.

A new product which will completely change the game will make its debut in the Kyabram Free Press next week.

It was a brisk Saturday evening, almost four years ago now, when the whispers began to filter through from Kings Park.

Dripping in disbelief, the messages and phone calls spoke of a herculean effort on the field from a Seymour superstar.

Jason Cole had racked up 61 possessions and booted six goals on his way to steering the Lions to an upset win over Benalla in the Goulburn Valley League.

The football community immediately went crazy for the feat, and Cole was the talk of the town for weeks to come.

Ever since, I’ve been attempting to bottle that enthusiasm for statistics and incorporate it into the coverage at MMG.

I’ve tried sitting very closely to club statisticians on game day, noting down my own data and requesting various results from teams post-match.

But while the efforts of myself and members of the sports desk have certainly been valiant, they have had no chance to be comprehensive.

Until now.

On Friday, McPherson Media Group will launch GVL Data — a product which will change the face of the league’s coverage — in the Riverine Herald.

It will then kick-off in the Free Press from the following Wednesday.

Our sports desks will have access to more than two-dozen separate player statistics from every senior game of football each round, as well as video highlights of the stars of the local game in action.

Everything from kicks, marks and handballs to contested possessions and ground ball gets will be at our fingertips — and that means it will be at yours too.

From immediate reaction to in-depth analysis and breakout features — as well as highlights packages and a curated newsletter every week — GVL Data allows us to cover your local team like never before.

And it will all be brought to you thanks to the Moama Bowling Club.

There has never been a better time to subscribe to your local MMG masthead and come along for the ride.

Tyler Maher

Editor and passionate statistician

Shepparton News