The goal of $3.5 million has been set for the OzHarvest Christmas Appeal, equivalent to seven million meals.
Recent reports show that more than half of food insecure households had someone in paid work, while in a typical month 276,000 households in Victoria receive assistance from food relief organisations.
Each week, OzHarvest also collects more than 140,000 kilograms of surplus food from more than 580 local Woolworths stores
Of the 1800 charities that receive OzHarvest food, 61 per cent have seen an increase in demand in the past six months.
OzHarvest founder and chief executive Ronni Kahn said that the charities affiliated with OzHarvest had reported more than a third of their clients were seeking food relief for the first time and families with children were hit the hardest.
“The incredible level of generosity that comes from Seymour and their customers allows OzHarvest to go that extra mile, delivering more food to those who need it most. Our impact goes way beyond the meals we deliver, offering comfort and hope, especially at this tough time of year.”
To support the OzHarvest Christmas Appeal, Seymour Woolworths customers can simply add a 50 cent token to their purchase or round up their purchase to the nearest dollar while shopping in-store.
Over the past seven years, Woolworths Seymour has raised $11 million dollars for OzHarvest.