News

McPherson Media Group unveils lovethegv app to connect the Goulburn Valley like never before

By Brynne Timewell and Shepparton News

Mar 27, 2026

A user using MMG’s new lovethegv app. Photo by Contributed

lovethegv is set to launch on Friday, March 27, giving locals an easy way to discover, share and stay connected across the Goulburn Valley.

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The free-to-use platform was built to bring locals together and provide users with regularly updated content straight from the McPherson Media Group’s team of videographers, photographers, reporters and account managers.

MMG head of commercial growth and innovation Leonie Limosani said the app brought together everything currently available online, combining news from across the Goulburn Valley into one place.

“You can go on to our socials and just see video content, or you can go onto our website and just see our events — the app brings the editorial aspect all into one place,” she said.

“It’s packed with event calendars, content categorisation, games and the ability to share content freely with friends and family.”

With special offers including free coffees, in-store discounts and buy-one-get-one-free deals, the app offers real value while encouraging locals to discover and support everything the Goulburn Valley has to offer.

To stay connected with the community, go to your phone’s app store, search lovethegv, download the app and start exploring.