Spectacular sunsets over Lake Mulwala draw visitors to the region.
With a plan to reposition this region as a premier lifestyle and tourism destination, Yarrawonga Mulwala Tourism & Business (YMTB) is undertaking a major branding project and inviting the whole community to contribute.
Hold tight - we’re checking permissions before loading more content
The project is about creating a fresh and modern identity that captures what makes Yarrawonga Mulwala unique and to stand out at a regional, state, and national level.
YMTB chief executive, Nathan Bibby said it would also strengthen how the area was promoted to visitors while supporting local businesses, tourism operators and community groups.
“We are inviting everyone to have a voice in this process by contributing their views through a short survey,” Mr Bibby said.
“This is a pivotal point for the organisation, shifting from operating a visitor information service to being a proactive leader in regional tourism.
“The feedback collected will help shape a brand that reflects the values, experiences, and pride of the people who live and work here.”
The new brand identity will be launched in January 2026.
The community can participate now by completing the survey by scanning the QR code.
