Parent company General Motors made the decision after an analysis of the investment required for Holden to be competitive in Australia's and New Zealand’s new car markets.
GM said the global consolidation of the automotive industry made it increasingly challenging to support a brand and a business that operated in only two markets and represented less than one per cent of the global industry.
Neil Beer Seymour dealer principal Greg Beer said he understood the decision but was sad to see the end of the iconic brand.
“We all went through a range of emotions when we got the call about the decision. It starts with shock, then there’s some disappointment and anger and now we’re looking towards the future,” he said.
“Because we sell four other brands, we’re very lucky compared to other dealers who have lost their business overnight.
“It’s definitely going to impact our business but there’s nothing we can do to change it. We have to adapt and move on.”
Mr Beer said there had been an outpouring of support from the community since the decision was made.
“My phone didn’t stop ringing for about two weeks after the decision as made. People have called to offer their support, which has been great,” he said.
“The hardest thing is, we’ve had people buying Holden cars from us for 40 years. It’s sad to not be able to do that anymore.
“But plenty of people have said they will stick by us and buy another product from us. It shows how loyal and genuine the community are.”
There will be no change to the policy for warranties, parts and servicing of Holden vehicles, with all warranties honoured and parts and servicing offered for a minimum of 10 years.
“We will still sell parts and service Holden vehicles for at least the next 10 years. That could be more like 15 or 20 but for definitely for 10,” Mr Beer said.
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