Stud manager Patrick Joyce said along with the 60 bulls going under the hammer, AI bred commercial heifers and a range of embryos from some of the stud's best cows with maternal lines back to GAR Prophet, GAR Anticipation and Black Onyx would now be included in the sale on Thursday, March 24.
Mr Joyce said adding females and embryos to this year's sale offered buyers more value and an opportunity for the stud to showcase its genetics during a period of strong positivity in the industry.
"We thought it would be an opportunity to introduce commercial females into the marketplace so people can get into top-end genetics out of proven genetics," Mr Joyce said.
"It can only have a positive impact.
“The females are all high-end commercial product out of stud cows; they are robust with strong pedigrees behind them, and they could go into any operation for breeding or creating sound foundation herds around them.
"You could do anything with these heifers and achieve a great outcome.
“The most important parts of our own breeding operation are our robust, resilient, good-doing females.
"We have been selling quite a lot of embryos privately. They are out of our leading cows and people are always hunting for embryos, so we decided to offer a selection in this sale."
While commercial females and embryos will be an added attraction, they won't detract from the depth of quality in the bulls.
"We've got several home-bred bulls that are performing very well," Mr Joyce said.
"There's a strong blend and an even playing field of both US and Australian sires.
“Across the board, they are a very balanced set of bulls and very consistent on data, even from multiple sire lines."
Kelly Angus has maintained its focus is on exceptional calving ease and birth weight, backed up by explosive growth and strong carcasses.
"With any of these bulls, you can use them for heifer mating through to cow mating and not be compromised," Mr Joyce said.
"The bulls across the board have calving ease, growth and their carcase is exactly where it needs to be.“
Mr Joyce said Kelly-blood infused weaners were smashing prices per kilo at markets.
"Our genetics have proven profitability at multiple markets. We know the end goal and what are the most profitable outcomes for our clients and work from there," he said.
Prospective buyers are welcome to preview the full annual sale offering, along with elite stud sires and females during the stud's Beef Week Open Day on Sunday, January 30.
The annual autumn auction will be held on-property in Yea, starting at lpm, and livestreamed via Auctions Plus. Visit www.kellyangus.com.au for more information.