Beef Australia goes digital

By Country News

Beef Australia 2021 has started its digital launch, a year out from the triennial beef industry event in Rockhampton.

Beef Australia helps showcase the Australian red meat industry and facilitates new trade and export opportunities for Australian beef.

Federal Agriculture Minister David Littleproud said Australian beef producers were key players in feeding people top quality protein at home and around the world.

“We export around 75 per cent of our total beef and veal production — 1.5 million tonnes — to over 70 countries,” Mr Littleproud said.

“The beef sector is estimated to contribute more than $10 billion to the economy each year.

“It is clear that beef means business and that’s why the Australian Government as part of a budget commitment has tipped $3.9 million into supporting Beef Australia 2021.”

The digital launch will help industry members stay connected and follow the lead-up to the Beef Australia 2021 event in Rockhampton.

“Beef Australia provides the Australian beef industry with a unique opportunity to build and maintain strong relationships with key international trading partners and the general public,” Mr Littleproud said.

“The entire supply chain, from gate to plate, benefits from the opportunity to showcase our beef and to generate more demand both domestically and internationally.

“It’s the sort of opportunity we need to be looking forward to now, more than ever.”

Mr Littleproud said the digital launch reflected the innovation of the beef industry.

“It shows that our beef industry is not only resilient but thriving at this challenging time,” he said.

“The countdown to Rocky is on, with Beef Australia 2021 just 12 months away.”

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